Description

Curatorial Narrative P. Fageot’s Cycles, 1re marque franaise. Lyon is a lithographic poster created in 1895 by the Parisian printing house Affiches V. Palyart & Fils. At this juncture in art history, the rise of modernity was marked by an increased emphasis on industrial production and mass media. The poster’s creation reflects the intersection of these two forces: a printed image that disseminates information about a bicycle brand while also showcasing the technical capabilities of lithography. As such, the print can be seen as both an advertisement for the bike manufacturer and a demonstration of the printing house’s proficiency. The botanical subject matter in this poster is rendered through bold lines and flat colors, eschewing traditional brushwork altogether. The palette features a striking combination of red, yellow, blue, and green hues that create a sense of visual tension while still evoking a naturalistic atmosphere. Wh